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■aF713.50■24 |
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■aKerin, Roger A. |
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■aMarketing /■cRoger A. Kerin, Eric N. Berkowitz, Steven W. +...... |
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■a7th ed. |
| 260 |
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■aNew York :■bMcGraw-Hill,■c2003. |
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■a741 p. :■bill. ;■c28 cm. |
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■aThe Irwin/McGraw-Hill series in marketing |
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__ |
■aIncludes bibliographical references and index. |
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■aMarketing. |
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■aBerkowitz, Eric N. |
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■aHartley, Steven W. |
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