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■aPeter, J. Paul. |
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■aMarketing management :■bknowledge and skills /■cJ. Paul Pe+...... |
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■a7th ed., international ed. |
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■aBoston, MA :■bMcGraw-Hill/Irwin,■cc2004. |
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■axix, 876 p. :■bill. ;■c26 cm. |
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■aMcGraw-Hill/Irwin series in marketing |
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■aIncludes bibliographical references and index. |
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■aMarketing■vCase studies.■xManagement |
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■aMarketing■xManagement. |
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■aDonnelly, James H. |
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■tC■Alwq3■a20090527 08:46:04■Mlwq3■m20090527 08:47:29 |