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■aKotler, Philip. |
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■aA framework for marketing management =■b营销管理架构 /■cPhilip K+...... |
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■a营销管理架构 |
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■a3rd ed. |
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■a北京 :■bPeking University Press,■c2007. |
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■axxii, 360 p. :■bill. ;■c25 cm. |
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■aMBA精选教材·英文影印版 |
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■aIncludes bibliographical references and index. |
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■b3rd ed.■cUpper Saddle River, N.J. : Prentice Hall, c2007.■+...... |
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■aMarketing■xManagement. |
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■aKelller, Kevin Lane. |
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