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■aCAL 021999609432 |
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■aKotler, Philip. |
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■aPrinciples of marketing /■cPhilip Kotler. |
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■aEnglewood Cliffs, N.J. :■bPrentice-Hall,■cc1980. |
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■a728 p. in various pagings :■bill. ;■c24 cm. |
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■aIncludes bibliographical references and indexes. |
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■aMarketing. |
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