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■a活动赞助■d= Sponsorship in marketing■e体育、艺术活动中的营销传播■eeffective+...... |
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■a重庆■c重庆大学出版社■d2017.2 |
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■a国外会展经典译丛■Aguo wai hui zhan jing dian yi cong |
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■a本书限中国大陆发行 |
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■a本书讲解了活动赞助相关的营销基本原理,以帮助读者理解如何策划、执行和评估活动的赞助行为。各章均包含了来自于真实组织、+...... |
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■aSponsorship in marketing■eeffective communication through +...... |
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■a体育、艺术活动中的营销传播■Ati yu yi shu huo dong zhong de ying xiao c+...... |
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■a文化活动■x市场营销学■x研究■AWen Hua Huo Dong |
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■aG247■v5 |
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■a康韦尔■g(Cornwell, T. Betting)■4著■AKang Wei Er |
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