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■a北京■c人民邮电出版社■d2017.4 |
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■a现代商业社会繁荣复杂、丰富多彩, 企业应该利用何种经济手段影响消费者的购买行为, 从而抓住商机, 获得盈利? 另一方+...... |
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■aIrrational consumer■mChinese■eapplying behavioural economi+...... |
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■a消费者行为论■x决策行为■x消费心理学■x研究■Axiao fei zhe xing wei lun |
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