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■a国际营销■d= Global marketing■e以决策为导向的方法■ea decision-oriented a+...... |
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■a北京■c北京大学出版社■d2017.10 |
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■a营销学精选教材译丛■Aying xiao xue jing xuan jiao cai yi cong |
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■a据原书第5版译出 |
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■a斯文德·霍伦森, 南丹麦大学国际营销学副教授。 |
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■aClobal marketing■ea decision-oriented approach■zeng |
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■a霍伦森■c(丹)■c(Hollensen, Svend)■4著■Ahuo lun sen |
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■a王永贵■4译■Awang yong gui |
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