| 000 |
|
01638nam0 2200289 450 |
| 001 |
|
1000207738 |
| 005 |
|
20210924095021.0 |
| 010 |
__ |
■a978-7-121-38864-4■b精装■dCNY68.00 |
| 100 |
__ |
■a20200615d2020 em y0chiy50 ea |
| 101 |
1_ |
■achi■ceng |
| 102 |
__ |
■aCN■b110000 |
| 105 |
__ |
■ay z 000yy |
| 106 |
__ |
■ar |
| 200 |
1_ |
■a品牌错觉■d= Myths of branding■e打破品牌神话才能运作和管理品牌■ea brand is jus+...... |
| 210 |
__ |
■a北京■c电子工业出版社■d2020 |
| 215 |
__ |
■a254页■d24cm |
| 306 |
__ |
■a本书中文简体字版授予电子工业出版社独家出版发行 |
| 330 |
__ |
■a本书通过梳理在品牌方面约定俗成的观点,对这些观点发起挑战,并以此为契机,把品牌化的最新研究成果公之于众。在书中,我们+...... |
| 500 |
10 |
■aMyths of branding : a brand is just a logo, and other popu+...... |
| 517 |
1_ |
■a打破品牌神话才能运作和管理品牌■Ada po pin pai shen hua cai neng yun zuo h+...... |
| 606 |
0_ |
■a品牌■x企业管理■Apin pai |
| 690 |
__ |
■aF273.2■v5 |
| 701 |
_1 |
■a贝利■g(Bailey, Simon)■4著■Abei li |
| 701 |
_1 |
■a米利根■g(Milligan, Andy)■4著■Ami li gen |
| 702 |
_0 |
■a张建威■4译■Azhang jian wei |
| 801 |
|
■aCN■bGSXY■c20210924 |
| 905 |
|
■aGSXY■fF273.2/B153*1■g1466824■g1466825 |