| 000 |
|
01202nam0 2200289 450 |
| 001 |
|
1000222999 |
| 005 |
|
20220317153830.0 |
| 010 |
__ |
■a978-7-5638-3258-3■dCNY49.00 |
| 100 |
__ |
■a20211115d2021 em y0chiy50 ea |
| 101 |
0_ |
■achi |
| 102 |
__ |
■aCN■b110000 |
| 105 |
__ |
■aa a 000yy |
| 106 |
__ |
■ar |
| 200 |
1_ |
■a整合营销传播理论与实务■d= The theory and practice of integrated marke+...... |
| 205 |
__ |
■a第5版 |
| 210 |
__ |
■a北京■c首都经济贸易大学出版社■d2021.09 |
| 215 |
__ |
■a330页■c图■d24cm |
| 314 |
__ |
■a卫军英, 文学博士、传播学教授。浙江大学文化产业学博士生导师。 |
| 320 |
__ |
■a有书目 (第328-330页) |
| 510 |
1_ |
■aTheory and practice of integrated marketing communication■+...... |
| 606 |
0_ |
■a市场营销学■j教材■x传播学■x高等教育■Ashi chang ying xiao xue |
| 690 |
__ |
■aF713.50■v5 |
| 701 |
_0 |
■a卫军英■4著■Awei jun ying |
| 801 |
|
■aCN■bGSXY■c20220317 |
| 905 |
|
■aGSXY■fF713.50/W436+1=5■g1503961■g1503962 |
(共0票)
评价
