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■aPhilip Kotler. |
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■a Marketing management : an Asian perspective ■b营销管理 ■cPhil+...... |
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■a营销管理 |
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■a6th ed. |
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■a北京 :■b中国人民大学出版社,■c2021.1 |
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■a490 p.;■c28 cm |
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■aMarketing -- Management. |
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■aPhilip Kotler. |
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