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■a营销想象力■d=The marketing imagination■f(美)西奥多·莱维特(Theodore Lev+...... |
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■a北京■c机械工业出版社■d2007 |
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■a244页■d24cm |
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■a并列题名:Marketing imagination |
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■a统一题名:Marketing imagination |
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■a由The Free Press授权出版 |
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■a西奥多·莱维特(Theodore Levitt,1925~),生于德国,后移居美国,现代营销学的奠基人,著有《营销想+...... |
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■Mcj■m20071225 09:17:36 |