| 000 |
|
01043nam0 2200289 450 |
| 010 |
__ |
■a978-7-308-06113-1■dCNY28.00■z7-308-06113-2 |
| 100 |
__ |
■a20081231d2008 em y0chiy50 ea |
| 101 |
0_ |
■achi |
| 102 |
__ |
■aCN■b330000 |
| 105 |
__ |
■aa a 000yy |
| 106 |
__ |
■ar |
| 200 |
1_ |
■a广告案例分析■d= Advertising case analysis■f蔡罕, 戎彦编著■zeng■AGuang +...... |
| 210 |
__ |
■a杭州■c浙江大学出版社■d2008.08 |
| 215 |
__ |
■a262页■c图■d23cm |
| 225 |
2_ |
■a传媒实务丛书■AChuan Mei Shi Wu Cong Shu |
| 300 |
__ |
■a并列题名：Advertising case analysis |
| 320 |
__ |
■a有书目 |
| 330 |
__ |
■a本书按照广告趋势、广告营销、广告传播三大部分结构全书，基于广告两大基础学科——营销学和传播学，侧重于“广告过程”分析+...... |
| 410 |
_0 |
■12001■a传媒实务丛书 |
| 510 |
1_ |
■aAdvertising case analysis■zeng |
| 606 |
0_ |
■a广告■j教材■x案例■x分析■x高等学校 |
| 690 |
__ |
■aF713.8■v4 |
| 701 |
_0 |
■a戎彦■4编著■ARong Yan |
| 701 |
_0 |
■a蔡罕■4编著■ACai Han |
| 801 |
_0 |
■aCN■bGSXY■c20081231 |
| 905 |
|
■aGSXY■fF713.8/C179■g0335657■g0335658■g0335659■g0335660 |
| 999 |
__ |
■tC■Acj■a20081231 09:15:27■Mcj■m20081231 09:15:56 |
(共0票)
评价
