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■a广告设计基础教程■d= The fundamentals of creative advertising■f(瑞士)+...... |
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■a上海■c上海人民美术出版社■d2008.06 |
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■a276页■c图, 肖像■d23cm |
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■a本书总共分为六章，主要内容包括：媒体的选择；广告的计划和策略；创意大纲；创意理念；艺术指导以及广告业的未来等。 |
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