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■a管理品牌资产■d= Managing brand equity capitalizing on the value +...... |
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■a北京■c机械工业出版社■d2012.03 |
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■a267页■c图■d24cm |
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■a品牌三部曲■h1■Apin pai san bu qu |
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■a本书中文简体字版由David A.Aaker通过Andrew Nurnberg Associates Interna+...... |
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■a本书内容包括: 品牌资产; 品牌忠诚度; 品牌知名度; 感知质量; 品牌联想: 定位决策; 品牌联想的衡量; 选择、+...... |
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■aManaging brand equity : capitalizing on the value of a bra+...... |
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■a品牌■x企业管理■x质量管理■Apin pai |
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■a吴进操■4译■Awu jin cao |
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