| 000 |  | 01304nam0 2200301   450 | 
                                   
                                | 010 | __ | ■a978-7-111-37288-2■dCNY42.00 | 
                                   
                                | 100 | __ | ■a20121206d2012    em y0chiy0121    ea | 
                                   
                                | 101 | 1_ | ■achi■ceng | 
                                   
                                | 102 | __ | ■aCN■b110000 | 
                                   
                                | 105 | __ | ■aak  z   000yy | 
                                   
                                | 106 | __ | ■ar | 
                                   
                                | 200 | 1_ | ■a管理品牌资产■d= Managing brand equity capitalizing on the value +...... | 
                                   
                                | 210 | __ | ■a北京■c机械工业出版社■d2012.03 | 
                                   
                                | 215 | __ | ■a267页■c图■d24cm | 
                                   
                                | 225 | 2_ | ■a品牌三部曲■h1■Apin pai san bu qu | 
                                   
                                | 300 | __ | ■a本书中文简体字版由David A.Aaker通过Andrew Nurnberg Associates Interna+...... | 
                                   
                                | 330 | __ | ■a本书内容包括: 品牌资产; 品牌忠诚度; 品牌知名度; 感知质量; 品牌联想: 定位决策; 品牌联想的衡量; 选择、+...... | 
                                   
                                | 410 | _0 | ■12001■a品牌三部曲■h1 | 
                                   
                                | 461 | _0 | ■12001■a品牌三部曲 | 
                                   
                                | 500 | 10 | ■aManaging brand equity : capitalizing on the value of a bra+...... | 
                                   
                                | 606 | 0_ | ■a品牌■x企业管理■x质量管理■Apin pai | 
                                   
                                | 690 | __ | ■aF273.2■v4 | 
                                   
                                | 701 | _1 | ■a阿克■g(Aaker, David A.)■4著■Aa ke | 
                                   
                                | 702 | _0 | ■a吴进操■4译■Awu jin cao | 
                                   
                                | 702 | _0 | ■a常小虹■4译■Achang xiao hong | 
                                   
                                | 801 | _0 | ■aCN■bGSXY■c20121206 | 
                                   
                                | 905 | __ | ■aGSXY■fF273.2/A122b | 
                                   
                                | 999 | __ | ■tC■Alwq■a20121206 09:48:23■Mlwq■m20121206 09:48:49 |