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■a视听率分析■d= Rating analysis■e受众研究的理论与实践■ethe theory and pract+...... |
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■a北京■c华夏出版社■d2004 |
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■a263页■d24cm |
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■a电视媒介经营管理丛书■ADian Shi Mei Jie Jing Ying Guan Li Cong Shu |
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■a并列题名：Rating analysis |
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■a其他题名：受众研究的理论与实践 |
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■a据原书第2版译出 |
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■a责任者Phalen规范汉译姓: 弗伦 ; 责任者Lichty规范汉译姓: 利克蒂 |
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■12001■a电视媒介经营管理丛书 |
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■aRating analysis■etheory and practica of audience research■+...... |
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■a受众研究的理论与实践■AShou Zhong Yan Jiu De Li Lun Yu Shi Jian |
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■a电视■x受众■x研究■Adian shi |
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■a广播■x受众■x研究■Aguang bo |
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■a利克蒂■bL. W. L.■g(Lichty, Lawrence Wilson)■4?■ALi Ke Di |
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■a苑京燕■4译■AYuan Jing Yan |
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■a王兰柱■4译■AWang Lan Zhu |
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■Mylx■m20060312 22:10:26 |
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