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■a电视频道的品牌建设■d= Brand building of television channels■f徐丽玲 ..+...... |
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■a北京■c社会科学文献出版社■d2013.10 |
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■a并列题名：Brand building of television channels |
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■a2011年度国家广播电影电视总局部级社科研究项目 |
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■a题名页题其余责任者: 王克, 奚小兵, 张红军 |
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■a本书从品牌概念的衍生开始, 讨论了品牌的本质与基本结构及其电视频道品牌的内涵、作用及建设路径。具体包括品牌与电视频道+...... |
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