| 000 |
|
01263nam0 2200277 450 |
| 010 |
__ |
■a978-7-302-34952-5■dCNY38.00 |
| 100 |
__ |
■a20141126d2014 em y0chiy0121 ea |
| 101 |
0_ |
■achi |
| 102 |
__ |
■aCN■b110000 |
| 105 |
__ |
■aak a 000yy |
| 106 |
__ |
■ar |
| 200 |
1_ |
■a国际商务营销■d= International business marketing■f主编陈虹, 邓新明, 余珮■+...... |
| 210 |
__ |
■a北京■c清华大学出版社■d2014.3 |
| 215 |
__ |
■a301页■c图■d26cm |
| 300 |
__ |
■a并列题名:International business marketing |
| 320 |
__ |
■a有书目 (第299-301页) |
| 330 |
__ |
■a本书在内容上, 安排了基础篇、环境篇、战略篇与策略篇。基础篇主要安排了国际商务营销的导论与理论基础; 环境篇包括国际+...... |
| 510 |
1_ |
■aInternational business marketing■zeng |
| 606 |
0_ |
■a国际商务■x市场营销学■Aguo ji shang wu |
| 690 |
__ |
■aF740.2■v4 |
| 701 |
_0 |
■a余珮■4主编■Ayu pei |
| 701 |
_0 |
■a邓新明■4主编■Adeng xin ming |
| 701 |
_0 |
■a陈虹■4主编■Achen hong |
| 801 |
_0 |
■aCN■bGSXY■c20141126 |
| 905 |
|
■aGSXY■fF740.2/C219 |
| 999 |
__ |
■tC■Ayw1■a20141126 10:45:35■Myw1■m20141126 10:45:49 |