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■a媒体战略管理■d= Strategic management in the media■e从理论到实践■etheor+...... |
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■a北京■c中国广播电视出版社■d2013.04 |
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■a本书主要阐述了媒体的战略环境、如传媒产业的战略环境发展趋势、传媒产业的策略、媒体技术的沿革、媒体创造性和创新性、传媒+...... |
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