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■a消费者认知视角下的品牌选择行为研究■d= Brand choice behavior research from t+...... |
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■a北京■c经济科学出版社■d2014.10 |
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■a215页■c图■d23cm |
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■a并列题名:Brand choice behavior research from the rerspective o+...... |
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■a有书目 (第192-215页) |
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■a本书将认知心理学的有关研究成果引入消费者品牌选择行为研究, 探讨消费者品牌选择行为背后的内在认知过程和认知结构, 并+...... |
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■a消费者行为论■x研究■Axiao fei zhe xing wei lun |
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■aF036.3■v4 |
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■a王晓辉,■f1977-■4著■Awang xiao hui |
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