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■a广告学教程■d= Advertising procedure■f蔡嘉清著■zeng■Aguang gao xue j+...... |
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■a本书在营销、设计、传播等学科知识背景的基础上, 系统地梳理了广告运动的内在机制和传播原理, 并通过精心挑选的500余+...... |
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