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■a媒体公关和危机管理理论与实务■d= Media public relations and crisis manage+...... |
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■a北京■c经济管理出版社■d2015.06 |
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■a232页■d24cm |
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■a并列题名：Media public relations and crisis management—theory a+...... |
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■a有书目 (第229-231页) |
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■a本书共分九部分, 前八部分讨论公共关系、媒体公关的内涵、特点、功能、作用, 公关新闻的由来、策划, 新闻稿的写作与发+...... |
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■a传播媒介■x公共关系学■x研究■Achuan bo mei jie |
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