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■a公关原理与案例剖析■d= Public relations (theory & case)■f谭昆智编著■zeng■+...... |
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■a第2版 |
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■a北京■c清华大学出版社■d2015 |
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■a11, 254页■c图■d23cm |
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■a并列题名：Public relations (theory & case) |
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■a本书内容包括：公共关系概述、公关调查与策划、公关宣传与广告、公共关系在营销中的应用、公关营销技巧、公共关系危机处理、+...... |
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■aPublic relations (theory & case)■zeng |
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■a公共关系学■j教材■x高等学校■Agong gong guan xi xue |
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■aC912.3-43■v4 |
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