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■a广告调查■d= Advertising research■e理论与实务■etheory and practice■f+...... |
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■a北京■c中国人民大学出版社■d2016.01 |
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■a437页■d28cm |
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■a新闻与传播学译丛■i国外经典教材系列■Axin wen yu chuan bo xue yi cong |
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■a据原书第2版译出 |
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■a由培生教育出版公司授权出版 |
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■a有书目和索引 |
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■a本书全面详尽地介绍了广告调查的基本理论和具体过程, 并分成几个不同的部分对诸如质性、量化、调查、问卷等研究方法做了描+...... |
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■aAdvertising research : theory and practice■mChinese |
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■a广告■j教材■x调查■Aguang gao |
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■aF713.8■v4 |
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■a戴维斯■g(Davis, Joel J.)■4著■Adai wei si |
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