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■a代言人与广告主张力度匹配研究■d= The study on congruence between endorser+...... |
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■a北京■c中国经济出版社■d2017.04 |
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■a222页■d24cm |
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■a河南大学商学院学术文库■AHe Nan Da Xue Shang Xue Yuan Xue Shu Wen Ku |
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■a并列题名:Study on congruence between endorser and advertising +...... |
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■a河南省高校青年骨干教师项目(2013GGTS-037)资助 |
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■a河南省高校青年骨干教师项目资助 |
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■a广告学■AGuang Gao Xue |
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